Kemet Lookbook

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KEMET

Kemet translates as "black land", “kem” meaning "black" in ancient Egyptian. The name is derived from the colour of the rich, fertile soil surrounding the Nile. Darkness is rarely associated with new life and regeneration. Through Kemet, PICHULIK embraces the ecological wisdom of soil, valuing decaying organic matter as the bedrock of nutrient-rich, life-nourishing soil.

We observe the loss, upheaval and decomposition in our lives, not as something to fear, but as a natural process of rejuvenation and rebirth; regenerative forces creating fertile ground for new seeds to sprout. PICHULIK´S Kemet Collection is a votive for new beginnings. It asks the question: What in our lives must be tilled to nourish new growth?

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KEMET

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