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PICHULIK is an ethical jewellery, accessories and womenswear atelier based in Cape Town, South Africa. Rooted in Africa, and inspired by ancient traditions and cultures around the world, PICHULIK seeks to impart sacred feminine wisdom through its unique and intentional designs.
Each piece is a talisman, handcrafted from unexpected, organic materials into distinctive forms that share the stories of brave women and celebrate empowering feminine narratives. Each Collection captures a different chapter in a heroine’s journey – an odyssey imbued with mythology, symbolism and transformation.
The distinguishing components of any PICHULIK jewellery piece are the innovative and sculptural use of locally produced and re-purposed rope, embellished with a variety of unique cast and found exotic materials.
Through distilling sacred wisdom from ancient traditions and myth, PICHULIK uses the language of African artistry and ornamentation to honour the bravery and beauty innate to all women, everywhere, echoed in the words, ‘You are Enough’.
Inspired by ancient Berber sun signs and the Daughter of Ra who was regarded in ancient Egyptian mythology as ‘The Lioness,’ these earrings convey the fierce, radiant and energising force of the sun.
The abalone shell is considered the ears of the sea due to its ear-like shape. The sea is symbolic of our intuition. Let these abalone earrings be your 'hearing aids' to intuitive thoughts and guidance. May you hear the things that soothe, guide and grow you to your greatest potential and purpose.
The vessel holds space to fill with all forms of matter. What are you holding space for in your life? How do you spend your time? Who do you allow in? Are these people and activities worthy of your divine hours? And is there enough time amongst them all for you to heal, regenerate and connect. We wish you the wisdom and scrutiny to know and create that which serves your greatest good.
