PICHULIK is an intentional and ethical jewelry, accessories and womenswear brand handcrafted in Cape Town, South Africa.
Through distilling sacred storytelling from ancient traditions, myth and an experimental use of materials and form, PICHULIK celebrates empowering feminine narratives that echo from the women who make the brand to the women who wear it.
From the life-giving Sun to its emotionally-charged Moon mate, the circle is a universal, sacred and divine symbol. The gold-plated earrings embody wholeness, connectedness and communion: a reminder to gravitate toward that which uplifts, revitalises and inspires us.
Your bold yet delicate PICHULIK neckpiece reflects the strong architectural aesthetics of Islam and the patterned Moorish tile-texture of Northwest Africa. The hints of gold remind you of your innate divinity –encouraging you to make choices that best reflect this.
Inspired by ancient Berber sun signs and the Daughter of Ra who was regarded in ancient Egyptian mythology as ‘The Lioness,’ these earrings convey the fierce, radiant and energising force of the sun in guiding you toward your true north.