PICHULIK is an intentional and ethical jewelry, accessories and womenswear brand handcrafted in Cape Town, South Africa.
Through distilling sacred storytelling from ancient traditions, myth and an experimental use of materials and form, PICHULIK celebrates empowering feminine narratives that echo from the women who make the brand to the women who wear it.
A labyrinth is an ancient modality for wholeness. Combining the imagery of a circle and the spiral. The Labyrinth earring represents our hero's journey into our centre to know ourselves intimately so that we may venture out in the world strong, clear and wise.
Athena, the Greek companion of heroes. These horn and winged earrings, like the eyes of Athena's spirit guide - the owl - aid us to "see" the truth. Athena actualises our craft and refines our unique abilities and gifts so that we may utilise them for our greatest healing, service and purpose.
Hamsa the middle eastern symbol of divine feminine protection and power. Our PICHULIK heroine carries the sacred symbols of Intuition (crescent moon), Purity and Integrity (pearls), Wisdom (coral) and all seeing and knowing the Truth (tigers eye). This Hamsa is your sacred talisman.
The Heroine in mythology always encounters a mentor, an aid or a guide.The function of the mentor is to prepare the hero to face the unknown, to accept the adventure. Our Hamsa choker symbolises this wisdom. Two hands aiding you along the way, use this neckpiece to acknowledge who has served you on this journey of self-knowledge and growth? Give thanks, integrate this knowledge.
The fowler pendant is a royal combination of Aventurine stone and Jasper, and was designed to celebrate a lady called Lauren Fowler. The hues of red and burnt orange create the motif of a phoenix rising from the ashes. The aventurine stone speaks of removing negativity and cleansing to new innovative thinking and creativity. This piece inspires one's own process of transformation, a ritual in renewal and through flames, we may rise again - newer, wiser stronger with creative solutions.
This neckpiece is a celebration of the Byzantine empress Theodora. North African trade beads, freshwater pearls and glass beads are handcrafted and sewn into a fourth century adornment with an African feel. Theodora was one of the most-influential women of the ancient world. She was a champion of women's rights, and symbolized the union of North Africa, Middle East and the Roman Empire. She was a queen whose controversial past did not define her. She reminds us to forge our own history, and to walk with the mythology of our ancestry to guide us.