PICHULIK is an intentional and ethical jewelry, accessories and womenswear brand handcrafted in Cape Town, South Africa.
Through distilling sacred storytelling from ancient traditions, myth and an experimental use of materials and form, PICHULIK celebrates empowering feminine narratives that echo from the women who make the brand to the women who wear it.
Tefnut is the Egyptian deity of rain, water, and moisture. As a water goddess in a desert civilization, Tefnut was directly responsible for maintaining life more than any other deity. The malachite slice suspended like a forest of green, is all about growth and progress as it helps you prune away old belief systems and thought patterns that no longer serve you, making room for new life.
The Endless Column is an homage to Brancusi for his reference to the axi mundi: a powerful symbol in many ancient cultures believed to embody the spiritual connection between heaven and earth. The Endless Column is a reflection of the sacred, cosmic and mythical and is embelished with the idea of infinity and boundless opportunity. The shells are a symbol of love and fertility and manifest in this piece as sacred currencies for love and opportunity.