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PICHULIK is an ethical jewellery, accessories and womenswear atelier based in Cape Town, South Africa. Rooted in Africa, and inspired by ancient traditions and cultures around the world, PICHULIK seeks to impart sacred feminine wisdom through its unique and intentional designs.
Each piece is a talisman, handcrafted from unexpected, organic materials into distinctive forms that share the stories of brave women and celebrate empowering feminine narratives. Each Collection captures a different chapter in a heroine’s journey – an odyssey imbued with mythology, symbolism and transformation.
Through distilling sacred wisdom from ancient traditions and myth, PICHULIK uses the language of African artistry and ornamentation to honour the bravery and beauty innate to all women, everywhere, echoed in the words, ‘You are Enough’.
Samba directly translates as fun in Portuguese, and that is what you deserve. To dance with joy and fun in your daily rituals. We challenge you to make that fun, nourishing, life giving and nurturing.
Hermes - messenger and guide of the Divine. Are you carving out quiet time in your life to receive Hermes wisdom? Listen Darling, because you are supported.
Bossa Nova translates as New Wave in Portuguese. Let these buoyant horn circles reverberate against the glass venetian trade bead. Your life is a song and you are the instrument. It is equal measure pace, rhythm and sound. Choose your song!
Egun is the Yoruba term for ancestors, and related to the traditional ceremony of the West African masquerade that invokes and praises one's ancestry - whether directly through bloodline or kin. You are a culmination of all the experiences and nurturing of your ancestral bloodline. You can choose to retain some of their grit, gift and teachings or invoke and add to the ancestry you make part of with the generations to come. You are supported and connected, whilst free with choice at the same time.
Mundaca means to shift or change. The two golden circles floating between vibrant wrapped colours speak of the passageways of change. Every situation you are suspended in, was created by your own trajectory of thoughts, habits and actions - and thus too, you can change it with a shift in these thoughts, habits and actions. You are the auteur of your own life.
