PICHULIK is an intentional and ethical jewelry, accessories and womenswear brand handcrafted in Cape Town, South Africa.
Through distilling sacred storytelling from ancient traditions, myth and an experimental use of materials and form, PICHULIK celebrates empowering feminine narratives that echo from the women who make the brand to the women who wear it.
A temple is a place to honour the divine. You have the power to choose the form this takes. It can be a space in your home, a stillness in your heart or a community building where you can share this with others. Give yourself and others the freedom to choose how they wish to experience this reverence. Our communion to the Divine/Unknown/God/Allah is a personal and unique language.
Hamsa the middle eastern symbol of divine feminine protection and power. Our PICHULIK heroine carries the sacred symbols of Intuition (crescent moon), Purity and Integrity (pearls), Wisdom (coral) and all seeing and knowing the Truth (tigers eye). This Hamsa is your sacred talisman.
Athena, the Greek companion of heroes. These horn and winged earrings, like the eyes of Athena's spirit guide - the owl - aid us to "see" the truth. Athena actualises our craft and refines our unique abilities and gifts so that we may utilise them for our greatest healing, service and purpose.
The Heroine in mythology always encounters a mentor, an aid or a guide.The function of the mentor is to prepare the hero to face the unknown, to accept the adventure. Our Hamsa choker symbolises this wisdom. Two hands aiding you along the way, use this neckpiece to acknowledge who has served you on this journey of self-knowledge and growth? Give thanks, integrate this knowledge.
The Heroine neckpiece is named after the Hero's Journey - the Mythic Structure of Joseph Campbell's Monomyth. This adjustable neckpiece with its fanned formation of Zebu horn and Jasper has both a primal and antiquities aesthetic - fit for mythical heroines. When one's life is seen as a hero's journey, and each stage part of a grander epic narrative, we give meaning, depth and understanding to the symbols, details and characters that arrive on our path. Beyond the seemingly chaotic moments that might occur, dark valleys of introspection and fear- we are instilled with bravery and purpose. This neckpiece reinstates the magic of the greatest heroines who have gone before us.
This neckpiece is a celebration of the Byzantine empress Theodora. North African trade beads, freshwater pearls and glass beads are handcrafted and sewn into a fourth century adornment with an African feel. Theodora was one of the most-influential women of the ancient world. She was a champion of women's rights, and symbolized the union of North Africa, Middle East and the Roman Empire. She was a queen whose controversial past did not define her. She reminds us to forge our own history, and to walk with the mythology of our ancestry to guide us.