PICHULIK is an intentional and ethical jewelry, accessories and womenswear brand handcrafted in Cape Town, South Africa.
Through distilling sacred storytelling from ancient traditions, myth and an experimental use of materials and form, PICHULIK celebrates empowering feminine narratives that echo from the women who make the brand to the women who wear it.
The Endless Column is an homage to Brancusi for his reference to the axi mundi: a powerful symbol in many ancient cultures believed to embody the spiritual connection between heaven and earth. The Endless Column is a reflection of the sacred, cosmic and mythical and is embelished with the idea of infinity and boundless opportunity. The shells are a symbol of love and fertility and manifest in this piece as sacred currencies for love and opportunity.
Created in honour of Mithra, the Goddess of friendships, the protector of truth, and the element of the Iranian sun goddess who protects and maintains cosmic order, these earrings are a symbol of feminine sisterhood and friendship. Wear this piece to draw strength and power from your inemitable feminine bonds and the sacred qualities of the feminine spirit: grace, wisdom, compassion and bravery.