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This collection imagines Italy through an African lens, peering
over blue seas dreaming of 17th century frescos, Renaissance neck ruffs alongside the materials
utilised in revolutionary 1970’S
ITALIAN art movements.

 
 
 
 
 

A FOREIGN COUNTRY AND CULTURE EXPERIENCED THROUGH MEDIATED REMNANTS OF ITS VISUAL LANGUAGE - COLLAGED TOGETHER. THE INDUSTRIAL MEETING THE NATURAL ENVIRONMENT, THE TREASURED COLLAGED UPON THE EVERYDAY.

 
 
 
 
 
 

INSPIRED BY SANTA MARIA NOVELLA,
THE OLDEST PHARMACY IN THE WORLD SITUATED IN FLORENCE, SEVEN OF THE ‘HERO’ NECKPIECES WERE INFORMED
BY THE NOTES AND HERITAGE OF
THESE ICONIC FRAGRANCES.

 
 
 
 
 
 

TO MENTION A FEW; NOSTALGIA, A FRAGRANCE COMMISSIONED BY FERRARI, EVOKES MEMORIES OF OLD ITALIAN RACING CARS WITH THE SMELL OF LEATHER, GASOLINE AND BURNING TYRES. THIS PIECE MIMICKS THIS INDUSTRIAL FEEL; THE ROPE LIKE TYRES, THE AGATE LIKE LEATHER, THE SERPENTINE LIKE GASOLINE. 

 
 
 
 

MELANGRANO, POMEGRANATE IN ITALIAN, IS DEPICTED THROUGH CORAL TO RESEMBLE POMEGRANATE SEEDS BURSTING WITH SYMBOLISM OF ABUNDANCE AND FERTILITY. 

 
 
 
 

Catherinas ruff, inspired by Santa Maria Novella’s oldest perfume, originating from ’the Queen’s Water’ created by the Santa Maria Novella Dominican monks specially for Caterina de’ Medici. She was portrayed wearing decadent ruffs
– a common feature of the dress
of the period - our neckpiece
adopts this motif.

 
 
 
 
 
 

PIETRA TERRA IS A WOMAN ON A JOURNEY - IMBUED WITH THE GRAVITAS OF ICONIC PROTAGONISTS OF ITALIAN CINEMA – FELLINI’S, ANTONIONI’S AND ROSSELLINI’S VAMPS, MARTYRS, VIRGINS AND WHORES.

 
 
 
 
 

PHOTOGRAPHER KRISTIN LEE MOOLMAN. 
MODEL LINNEA HELLBOM AT VISION. HAIR ALET VILJOEN. 
MAKE-UP NANDI KAI. STYLIST CERI MULLER. JEWELS PICHULIK.